Docs

Getting started

One place for your listings, your clients, your website and your marketing — plus an assistant who can do most of the work for you.

Most real estate software makes you do a lot of data entry. Luxury Lab works the other way round: you say what happened, or what you want, and it files the record, writes the copy, and lines up whatever comes next.

What lives here

Everything about your business sits in one workspace.

SectionWhat it holds
DashboardToday at a glance
BriefingWhat needs attention this morning, who you have not spoken to in a while, and which buyers fit a new listing
TasksEverything you said you would do, plus work the app has lined up for you
ListingsYour portfolio — both MLS-fed and manually entered — with photographs, marketing copy, and print documents
ClientsYour contacts, their history, their deals, and key transaction dates
WebsiteYour public site — landing page, listing pages, custom pages, journal, contact page
StudioMarketing pieces that are not about one property — guides, market reports, social graphics, cards
InboxLead conversations, showing requests, and a record of everything Elle handled by text and phone

Alongside those, in the account menu: your Brand (the look every public surface wears), Integrations (calendar, email, outside CRMs), Recruiting, and Workspace settings.

Two things worth knowing up front

  1. Elle can do the work, not just answer questions. She has access to everything you do. “Add the Ridgewood listing, three bed, ask two one five” creates it. “Who should see it?” checks it against your buyers. “Draft the announcement email” writes it. She works the same way in the app, over text, and on a call.
  2. The website is yours, not ours. It carries your name, your photographs, your colours, and your own domain if you want one. Visitors see no sign of Luxury Lab. Enquiries from it land in your Clients list automatically.

Where to go next

Your first week A short, ordered setup: brand, listings, website, then the parts that run themselves. Finding your way The navigation, the account menu, keyboard shortcuts, and switching rooms. Memberships What Solo includes, what Signature adds, and how to change plan.
In this section
Your first week A short, ordered setup. Do these in sequence and everything downstream — your website, your documents, your marketing … Finding your way The navigation, the account menu, the keyboard shortcuts, and how to change the room you are working in. Memberships Two memberships. Solo includes almost everything. Signature adds fully custom design and the recruiting tools.