How to use Luxury Lab
Guides for every part of the app — your listings, your clients, your website, your marketing, and Elle, the assistant who can do most of it for you.
Every page says what a thing is for, then how to do it, then what tends to go wrong. You don’t need to have used software like this before.
In a hurry? Open the app, press ⌘J, and ask Elle for what you want in plain words. Most of what’s documented here is something she can just do for you.
Start here
What Luxury Lab is
One place for your listings, your clients, your website and your marketing — plus an assistant who can do most of the work for …
Your first week
A short, ordered setup. Do these in sequence and everything downstream — your website, your documents, your marketing pieces — …
Finding your way
The navigation, the account menu, the keyboard shortcuts, and how to change the room you are working in.
Memberships
Two memberships. Solo includes almost everything. Signature adds fully custom design and the recruiting tools.
Elle, your assistant
Elle is usually the quickest way to get something done. She works in the app, over text, and on the phone.
Meet Elle
Your assistant. She can see everything you can — listings, clients, deals, your website, your marketing — and she works in the …
The conversation
How the drawer works: opening it, attaching what you are looking at, sending photographs, approving the consequential things, and …
What she can do
Everything she can do, grouped by area, with phrasing that works. All of it is available in the app, over text, and on a call.
By text and phone
One number reaches Elle by text or by voice. Same assistant, same access to everything — useful for exactly the times you are not …
Working in the app
The dashboard
The dashboard, the morning briefing, your task list, and the playbooks that line work up for you automatically.
Your listings
Your properties — both the ones on the MLS and the ones that are not — with photographs, marketing copy, public pages, and a set …
Your clients
Everyone you know: what you last said to them, what they are looking for, what you owe them, and what is closing.
Conversations
Every conversation with a lead, every showing request, and a record of everything Elle handled by text and phone.
What is on your site
A real public site with your name on it: a landing page, a page per listing, custom pages, a journal, and a contact page. …
The Studio
Branded marketing pieces that do not hang off a listing — market reports, buyer's guides, quote cards, greetings, business cards. …
Brand and profile
Who you are and what your work looks like. Set once, inherited by your website, your listing pages, your documents, your marketing …
Recruiting
A separate list for agents you are trying to recruit — kept completely apart from your client CRM, with its own stages, follow-up …
Your account
Members and roles
Who is in your workspace, what they can do, the figures on how the business is going, and how to rename the place.
Billing
Taking a membership, changing it, and what happens to a demo workspace when you subscribe.
Integrations
Connect your calendar and your email so showings and transaction dates land where you already look. Connect an outside CRM if your …
The iOS app
Your clients, your briefing, the Studio, and Elle — on your phone, with Siri and Shortcuts support.
For the team
Internal reference — the logo files, the colours, and the rules for using them.